Note: Brendan Ballou is solely responsible for the content of this article. It is not necessarily endorsed by Professor Zittrain
Our little corner of the blogosphere has been lit on fire by the recent article in the Wall Street Journal claiming that Google was coming out against Net Neutrality. Now, there are plenty of problems with this article. Contra WSJ, to quote David Isenberg:
“Google’s edge caching isn’t new or evil
Lessig didn’t shift gears on NN
Microsoft and Yahoo have been off the NN bandwagon since 2006
The Obama team still supports NN
Amazon’s Kindle support is consistent with its NN support”
This is all more or less true (I think Lessig would himself agree that his opinions about net neutrality have evolved). However, none of this says that Google isn’t violating the principle of net neutrality. Let’s use Google’s own summary of the idea, that broadband providers “should not be allowed to prioritize traffic based on the source, ownership or destination of the content.” Strictly speaking, this does seem to conflict with Google’s OpenEdge program. The program aims to cache Google’s search and video content on servers within network operators’ facilities. Such deals would save bandwidth for the network operators and increase access speeds for broadband customers. Such deals would also give Google a distinct advantage over its search and video competitors. Says one of the commenters on David Isenberg’s above-referenced blog:
“The plan is for Google to install equipment that will bypass the public Internet and ensure that their content, e.g. YouTube, will be delivered to ISP customers faster and more reliably than competing services such as Netflix Instant Watch that depend on the public Internet for delivery. If there weren’t a performance advantage, there would be no reason to do this.
“Whether this violates [network neutrality] depends on whose definition you take, and from what era. Current Lessig says it’s fine as long as any (rich) company has access to the [cable operator], but historical Lessig said such arrangements (”access tiering”) are not fine because only a few large players can enjoy their benefits.”
Now, this might not be bad. It might not hurt innovation. It might not be evil. But it certainly violates net neutrality, if we define the principle strictly as bit-by-bit non-discrimination. That said, such a violation might not be such a big deal. Instead of asking whether this deal prioritizes certain services or content over other services or content, let’s ask whether this deal promotes users’ autonomy and generative capacity. Long-term, those seem to be the questions that matter.
Finally, at the risk of burying the lede, let me add that before publishing this post I asked JZ’s thoughts on the matter. Here’s what he wrote:
“I don’t see this as a gotcha moment, but it’s a useful pointer to a larger debate about the role of intermediaries like Akamai, which make high-bandwidth streaming work better for its customers thanks to similar arrangements. Akamai and deals like the ones Google seek might be helpful to the Net because they ease the pressure for more formal, network-embedded discrimination, since big content providers can have their needs met with what amounts to an endpoint kludge. And so long as the network itself isn’t discriminating, P2P provides a neat form of easy high-bandwidth distribution within the reach of any content provider — so long as the material in question is popular enough for enough P2P users to seed it. But at its extreme, if one imagines a public Net with no further buildout and a migration of most content to edge staging points by those who can afford it, the rise of bandwidth arbitragers isn’t good. I’m not currently that worried about this scenario because the bottlenecks in bandwidth turn out to be towards the edges rather than in the middle of the network.”


